See your ad before you make it.
Riffcheck turns your brief into a real video — a production-quality animatic — and tests it against a synthetic audience of HCPs, patients, or your target consumer, so you back the winning version before you spend a dollar producing it.
A “riff” is a version of your ad — Riffcheck turns each one into video and shows which one lands.
First 60-second test free — first 50 sign-ups, work email · built for pharma, biotech & the agencies who serve them.First 60-second test free — first 50 sign-ups, work email · for brand & agency teams who pre-test creative.
Riffcheck makes testing cheap and fast enough to run on every concept. Screen twenty routes, kill the losers before production, and walk into the room — or into MLR — with evidence instead of opinion.
See the quality.
A 60-second video — a production-quality animatic — produced with the Riffcheck pipeline. The kind of polished, testable ad a brief becomes.
▶ Watch the 60-second sample
▶ Watch the sample
Sample produced with the Riffcheck pipeline for a UniteRare LLC project.
Illustrative sample for a fictional brand (“Perkwell”), produced with the Riffcheck pipeline — not a real company.
From first riff to the winning version.
Five steps, one console. Every guardrail — moderation, regulated-claim flags, AI-disclosure — runs automatically, so your team drives it end to end.
Brief
Product, audience, message, tone, length. A regulated-claim check runs on the way in.
Animatic (video)
An editable storyboard becomes a polished animatic — a fully-animated video of your ad, with characters, voiceover, and score.
Synthetic panel
Screen it against configurable segments: cardiologists, patients 55+, brand-team, consumers.
Signal
Scores by segment, the lines that land, the moments that lose people, ranked fixes.
Riff again
One click rebuilds the next version with the fixes applied. Iterate until the signal is strong.
The whole workflow, self-serve.
No account managers, no waiting on a research vendor. This is the actual interface your team works in — click through it.
Six shots, editable. Swap a line, reorder, or lock a frame before rendering.
Each persona is built from a deterministic segment grid, reacts independently, and returns structured scores plus open-ended read. No two are alike.
Two audiences, one instrument.
Test the message before MLR — and before the media buy.
- Read HCP and patient reactions by specialty and line before committing spend.
- Prompts that surface common review considerations — fair balance, possible off-label cues — for your MLR team's own evaluation, with a full audit trail. Not a compliance check.
- In-silico is already your language — synthetic pre-screening fits how you de-risk.
- Kill weak routes early; take only the concepts worth your team's time into review.
Walk into the pitch with evidence, not a hunch.
- Screen twenty creative routes overnight; bring the client the two that survive.
- Segment reads that show who a concept wins and where it loses them.
- Benchmark against category norms only a neutral third party can offer.
- Refine in minutes — iterate the idea before a single production dollar is spent.